Know Thy Customer!: How to Follow Marketing's First Commandment

Type

Book

Authors

Kevin Sharp

Daniel Johnson

ISBN 10

0850132738

ISBN 13

9780850132731

Tags

Management & Leadership, Marketing & Sales, Customer Relations

Description

Are you a marketing manager, a customer service manager, or anyone involved with -- and affected by -- customer satisfaction? This book should be your first resource on how to monitor the health of the customer relationship to deliver better and more consistent service and satisfaction -- to your customers and to your co-workers through your company. - from Amzon

Number of Copies