Priceless: Turning Ordinary Products into Extraordinary Experiences

Type

Book

Authors

Diana Lasalle

Terry A. Britton

ISBN 10

157851746X

ISBN 13

9781578517466

Tags

Management & Leadership, Advertising, Product Management, Accounting, Products

Description

A tactical guide to enhancing any product or service with value-adding experiences Shows the value of creating extraordinary customer experiences and offers ways to implement experience-based marketing strategies. Valuable addition to the literature: Picks up where The Experience Economy leaves off by taking experience out of the classroom and into the trenches. Tactical approach: Offers valuable frameworks to help readers understand how they can create a better experience for their customers and add value to their products. For example, the Experience Engagement Process provides companies with a system to evaluate how well their offering aligns with customer expectations, and the Four Components of Experience presents building blocks for creating an experience-focused marketing strategy. - from Amzon

Number of Copies