Priceless: Turning Ordinary Products into Extraordinary Experiences
Type
Book
Authors
ISBN 10
157851746X
ISBN 13
9781578517466
Category
Personal Growth
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Publication Year
2002
Publisher
Pages
208
Description
A tactical guide to enhancing any product or service with value-adding experiences Shows the value of creating extraordinary customer experiences and offers ways to implement experience-based marketing strategies. Valuable addition to the literature: Picks up where The Experience Economy leaves off by taking experience out of the classroom and into the trenches. Tactical approach: Offers valuable frameworks to help readers understand how they can create a better experience for their customers and add value to their products. For example, the Experience Engagement Process provides companies with a system to evaluate how well their offering aligns with customer expectations, and the Four Components of Experience presents building blocks for creating an experience-focused marketing strategy. - from Amzon
Number of Copies
1