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  Title Copies
Calming Upset Customers (Fifty-Minute) 
Year: 1989 
ISBN: 0931961653 
ISBN 13: 9780931961656 
 1 
How Customers Think: Essential Insights into the Mind of the Market 
Edition: 1 
Year: 2003 
ISBN: 1578518261 
ISBN 13: 9781578518265 
 1 
Priceless: Turning Ordinary Products into Extraordinary Experiences 
Edition: First Edition 
Year: 2002 
ISBN: 157851746X 
ISBN 13: 9781578517466 
 1