Communicating for Change: Connecting the Workplace with the Marketplace

Type

Book

Authors

Roger D'Aprix

ISBN 10

0787901997

ISBN 13

9780787901998

Tags

Workplace Culture, Management & Leadership, Processes & Infrastructure, Communications, Reference, Business Communication, Economics, Business Development

Description

Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels. - from Amzon

Number of Copies